Tons of merchants have been incredibly successful in selling through Amazon FBA. Today, we see more and more entrepreneurs who make a living off of Amazon alone. I’ve been able to test and fine-tune my Amazon strategy by selling multiple products to see what worked. Some products were incredibly successful, and others not so hot. I’m sharing what I learned about finding the PERFECT product from the past 6 years of experience in the Amazon Marketplace.

Here are my top 15 tips to help you choose a successful product to sell on Amazon FBA:  

1. Research, Research, Research.

You may have a great product in mind to launch on FBA.   However, launching a product without doing your research exposes you to risk.  If you don’t know what product it is yet, then do a search on the Amazon Best Sellers list, choose a category that interests you, then look for best sellers in that category.
Once you have chosen a product category, look at its sub-category to see how it stacks up against other similar products. Check out where it ranks to validate your product choice.  I can’t stress the importance of research enough.


2. Find opportunities without too much competition

Once you have a product in mind, take a look at the number of customer reviews for that product. If it has hundreds of reviews, it probably indicates that it’s already being sold by a lot of sellers. Instead, look for top-ranked products that have few reviews. The fewer, the better.

3. Read product reviews, then read them 2 more times.

Listening to what customers are saying can give you great insights as to what could be improved for that particular product. That way, you can find out how to offer something better than the competition. Below is a great example that may be missed if you’re not reading reviews closely. Ensure to understand the pains customers are mentioning and learn from them.

Reviews for Amazon FBA

4. Do not violate trademark/licenses

This one’s a no-brainer. Do a quick search to make sure you’re not selling something that’s already been trademarked.

5. Keep a watch on identified products

Don’t just jump into it. Monitor prospective products to see if their rankings remain stable for 2-4 weeks before deciding which is the right one. Great tools to view this include Keepa, CamelCamelCamel, and Helliums 10 Sales History Tool.

6. Avoid seasonal products in the beginning

The idea is to grow an e-commerce business that gives you year-round earning potential. In the early stages, seasonal products will limit your profitable months and decrease consistency in sales month over month. Choose a product that helps you generate revenue throughout the year.

7. Ensure High Quality

Reputation is everything. Remember, Amazon verified purchasers will leave product reviews that can either make or break your FBA business. Make sure that your product quality is top-notch and offers value to your customers.

Ensuring high quality for Amazon FBA

8. Start Small, Think Big

Your budget plays a role in dictating which product you can afford to start selling on FBA.  Buying inexpensive products is the way to start. Inexpensive doesn’t have to mean poor quality. 

9. Identify products that offer good margins

What are the margins you can earn from selling this product? Whatever that number is, you need to make sure it’s actually profitable for you, and that it keeps you motivated to go all in. A healthy margin to begin is around 25-30% after everything, including your launching & marketing spend. Use Amazon FBA Calculator to ensure the numbers make sense.

10. Avoid awkward or fragile products

Choose products that are going to be easy to go through the fulfillment process.  Start with smaller and lighter products so that they’re cheaper to ship, but also make sure to choose products that are not fragile or have limited shelf-life. Prepping your FBA products is more important than you might realize. If it’s not done right, Amazon will reject your product coming into their facility. This could result in shipping delays, and ultimately, unhappy customers. Make sure you package your products according to Amazon’s guidelines or get your products professionally prepped.

Find manufacturers offering reasonable minimum order quantities

Find manufacturers or suppliers who can sell you their products at a good margin. Make sure their minimum order quantity (MOQ) is within your initial investment limit.

1. Sell white labeled products

Another useful way to increase margins is by selling your own private label.  To do this, you need to find manufacturers who can supply products that you can sell under your own brand.  This is a great way to start establishing a brand that you can eventually use to diversify your products.d products: 

Selling private label products on Amazon FBA

2. Make sure the product isn’t restricted 

Amazon FBA allows thousands of products to be sold, but they do have a list of products that are prohibited. This list can be found in FBA’s Seller Central page under FBA Prohibited Products

3. Avoid competing with Amazon (Trust us)

Remember that while Amazon allows third parties to sell on their marketplace, they also sell their own products.  Make sure to stay clear away from those products. Amazon has the clout to sell at a much lower cost than you and can kill your business before it even gets off the ground.

4. Ensure that you ship right: 

I’m not talking about shipping to the customer. Once your product reaches Amazon’s fulfillment center, that’s their job. Your job is to get it there. It’s not as easy as dropping your products off to an Amazon fulfillment center near you. There are certain carriers that are pre-approved for drop-offs by Amazon. Shipping with them allows your products to enter Amazon’s facility on time. All other carriers have to make an appointment with Amazon. If the time slot isn’t available, your products might end up getting delayed by a day, which is a bigger deal than it seems. Trust me. We get thousands of returns a week at our fulfillment center, usually because of this exact issue.

You can either work directly with an FBA-approved carrier or use a third-party logistics company that works with Amazon-approved carriers. This way, not only do you make sure your products arrive at the FBA center on time, but you can also get massive discounts on shipping as well. 

Now that you’ve gotten your checklist, get out there and start finding profitable products! Happy Selling.